I’m not a great coder, I admit it. But the thing is, being average at it has made me really good at taking shortcuts. So I got into content management systems early (SPIP and later Joomla), cause I couldn’t make one myself. And then I found the one with the best dev community (Drupal). It had the most and best written code, so I didn’t have to write it. And when that system got overloaded with super well written code and libraries and plugins, to the point that it was way too hard to configure, I got into easier ways of making websites (Jekyll). I also got really good at finding ready-made digital services and open source systems for clients, so they didn’t have to spend lots of money on custom code. That’s where I am now, and that is why you should probably hire an average coder instead of a really, really good one.