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Algorithms are making internet into a small town

There is a sense of familiarity to how Facebook’s and other Internet giants’ algorithms are presuming what we want or don’t want to see. Having grown up in a small town in the 90’s I know what it is like when you only get exposed to cultural influences from the people in your immediate surrounding and with similar views and ideas.

As the Internet giants increasingly use algorithms to predict what we like and steer our preferences, what they really are doing is to replicate a small town.

What used to be so great about the Internet was that it offered a way out of this. You could explore political views, culture and ideas from anyone, anywhere, just based on what you searched for. Growing up without any other options that playing football, hockey or being a nerd it opened up immense possibilities to explore any subculture ever heard of.

The difference now is that Facebook rather wants me to see what people in my own area, with supposedly similar views, are up to. That sort of narrow-mindedness was the reason I moved to a bigger city when I was 18. Now I need to move to more open minded parts of the Internet.

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